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| The "Are you kidding me?" rage face with a caption that says "Are you kidding me?" |
I saw this post on The Mighty* on Urban Decay's Razor Sharp eyeliners. The eyeshadows are bold metallics and come in a container that resembles a liquid lipstick tube. Urban Decay was accused of glamorizing self-injury by advertising them via swatches. I do not think this is the case. Horizontal swatches on the inner arm are very common among makeup lovers to preview a product before wearing. Across the board, they (including myself) have varying degrees of familiarity with self-injury.
While I did take some issues with the lipstick shades Manic (neutral-ish dark red) and Psycho (bright red), I take no issue with these because of the ubiquity of horizontal swatches on the arm to test makeup. I cannot believe that someone had the nerve to look for a nonexistent issue with this method of advertising. None of the shades resemble iron-based blood except for maybe Fireball. It bothers me when people make loose associations like these because:
- Not all self-harm is indicated by horizontal slashes across the inner arm.
- Swatching this way is convenient and it's pretty much universal among makeup lovers to do so.
- Urban Decay is known for having makeup with edgy names. It is one of their trademarks.
- "Razor sharp" means a myriad of things from literally sharp (especially of an edge) to things like "precise" and"clever". Misconstruing the name of a largely positive idiom in order to point out nonexistent issues just wastes peoples' time.
- Makeup swatches are not intended to imitate self-injury. Creating self-injury effects with makeup is stage/costume makeup and not swatching.
- These are eyeliners. Of course they will make stark lines when swatched. That is what they are supposed to do.
- The whole "issue" with Urban Decay's Razor Sharp eyeliners is based off of misconstruation in general.
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| Tubes of Urban Decay Razor Sharp eyeliner and swatches. Urban Decay Tweeted "Ready for some Razor Sharp Swatches, UDers? #UDAllNighter". |
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